You will have a regular report that informs you in a
detailed and clear way about the process of sales and acquisition of customers,
in which areas you could improve and which are going well. So you can allocate
the funds according to a logical and consequential scheme.
For your sales team the CRM is crucial: you will be able to
identify the opportunities given to your hand. You will not send the commercial
unladen to conclude contracts with cold customers. Instead you can seize
opportunities at any time, thanks to the sharing of data.
The CRM works in tune with the sales funnel, rather,
organizing the funnel with a CRM quickens and improves the marketing part to
that of sales. The funnel – as its name implies – is a funnel
within which to convey the generic (but profiled) user of
the website, to turn it into leads. Put that your site generates 100 visits a
day: of these 100 only 40 will be interested in your commercial offers on a
landing page. It is very probable that of these 40 only 15 will pass to a
concrete phase of interest. Eventually, maybe 5 actual buyers will be.
If this path is logical, and the Funnel is done well, you
will record constant numbers not due to chance. A CRM organizes the data in
this sales location and generates very reliable reports on the effectiveness of
each individual page or every single action accomplished, within the site, by a
CRM monitors every aspect of sales, both in Marketing and
sales (sales) and service (after-sales service).
With the use over time, you will learn the “cheats ” and
shortcuts. By accumulating historical data you will save time and money, you
will have statistical models with which to work to file the inefficiencies, to
project in the future the earnings (Forecast), to allocate budgets for a
particular sector, to rationalise the sales team eliminating the Waste.
By increasing the value of after-sales service you will be
able to reach more customers through word of mouth, saving in cheap advertising
and unnecessary expenses.